Creative Food Pictures Portfolio

Paul Williams clients have included : BBC, Tesco, Sainsbury, Marks & Spencer, McDonalds, Coca Cola, BP, Tate & Lyle, Unilever, British Airways, BAA, British Gas, Nestle, Barilla, UDV, Pizza Hut, Kentucky Fried Chicken, Morrisons, Waitrose, Station Ice Creams and many more…………….

There are few other working food photographers in the world with the experience of photographing food as food photohtapher Paul Williams. Over the last 35 years Paul has worked on major food advertising campaigns for the UK and Europe as well as food packaging photography projects for nearly every major food brand in the UK as well as Clio winning packaging food photography for the USA.

Food photography is not add on to Paul’s business it has been the heart of his photography career. Paul’s expertise as a food photographer led to him being asked to direct food and drink commercials on projects like the CocaCola World Cup commercials which won Paul a Silver Rose of Montreaux award.

Having worked with some of the best designers and art directors in the world, Paul has learnt the true meaning of how to sell food brands and more importantly how to deliver food photos on brief and to suit marketing stratergies. This means that Paul’s shooting styles has had to be varied, creative and appropriate to different projects. Advertising campaigns and packaging are about selling brand identities which are individual and unique and this means different looks and approaches for each.